STRUCTURE AND PERFORMANCE OF RICE MARKETING IN SELECTED LOCAL GOVERNMENTS OF JIGAWA STATE
Keywords:
Analysis, Marketing, Performance, Rice and StructureAbstract
The study analyzed the structure and performance of rice marketing in selected local Government Areas of Jigawa State. Multi-stage sampling technique was employed to select one hundred and twenty-two (122) wholesalers and one hundred and seventy-eight (178) retailers from the six selected LGAs. Data were collected between January to December 2023 and analysed using descriptive statistics, regression analysis, Gini Coefficient and price index. The Gini coefficient of 0.386202 for retailers and 0.390688 for wholesalers reveals the concentration in the rice markets and revealed the market structure as monopolistic competition. Regression analysis for price movement between times revealed inter-temporal price efficiency in rice markets. This confirmation was because rice marketers earned only ₦1660.16 (₦2960.16 - ₦1300) per 100kg bag of rice per month. The study concluded that local rice is price inelastic and the government should adequately provide infrastructural facilities such as good roads, excellent market facilities and so on to improve market efficiency.
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