COMPARATIVE ANALYSIS OF TOMATO MARKETING IN KARNATAKA STATE OF INDIA AND KANO STATE OF NIGERIA

Abstract

This study was carried out with the aim of comparing the profitability of tomato marketing in Karnataka state of India and Kano state of Nigeria. A total of 120 tomato growers (60 from each study area) were sampled through random sampling method and interviewed with structured questionnaire. Farm budgeting (net marketing margin) and cost concept techniques as used in India were used to analyze the primary data. The study revealed that in both study areas of India and Nigeria, tomato produced passes through several intermediaries in different marketing channels with little or no value being added before reaching the end users. Therefore, farmers were forced to capture a lower share of profit margin. In India, the producer’s share in consumer’s rupee across the different marketing channels were found to be 85.50%, 82.14% and 75.68%; and 70.68%, 63.66% and 36.92%% for Nigeria. Hence, based on findings of these research, the hypothesis that marketing channels with higher number of intermediaries reduces the producer share in consumer’s rupee holds true in both study areas and it is hereby accepted.