ANALYSIS OF PRICE FACTORS AMONG CATTLE MARKET PARTICIPANTS IN ADAMAWA STATE, NIGERIA

Abstract

The study examined the factors influencing cattle price among the cattle market participants in Adamawa State, Nigeria using a multistage sampling procedure. To achieve this objective, structured questionnaire were used to collect data from 400 respondents. The data were analyzed using Price Formation Strategy Index (PFSI). The result showed that health conditions of the animal were the prominent price-factor considered by the marketers with PFSI 1404. This was followed by body weight, mode of payment, sex of the animal while colour of the animal was the least factor with PFSI of 1035. Recommendations were made such as provision of adequate veterinary service by the Government so that to improve cattle marketing activities and hence, facilitate economic growth in the area and provision of standard cattle market, will help in reducing the issue of haggling and facilitate cattle marketing system in the area.