Altine, R.U., Hamidu, A.K., Usman, B., Yusuf, A., Dahiru, A.D., and Yahaya, A.U. “IMPACT OF MARKETING STRATEGIES ON THE PERFORMANCE OF SMES IN KANO STATE, NIGERIA”. Nigerian Journal of Agriculture and Agricultural Technology, vol. 5, no. 1B, Apr. 2025, pp. 48-55, https://njaat.com.ng/index.php/njaat/article/view/1008.