ANALYSIS OF MAIZE MARKETING EFFICIENCY IN BAUCHI METROPOLITAN LOCAL GOVERNMENT AREA OF BAUCHI STATE, NIGERIA

Abstract

The study examined the Efficiency of Maize Marketing in Bauchi Local Government Area, Bauchi state of Nigeria. A multi stage sampling techniques was used to select 120 respondents. Data were collected using structured questionnaire and analysed using descriptive statistics and budgeting model. The result revealed that majority (59.17%) of the respondents fell within the age bracket of 16-45 years with the mean age of 42.75., Most (90.83%) of the were male and married (73.33%) with mean household size and marketing experience of 12 persons 11.5 years, respectively. The marketing efficiencies of maize in both surplus and scarcity period was found to be 19.14%, and 10.15% respectively. This implies that maize marketing was very efficient and favourable since the marketing cost had been covered. The results further revealed that inadequate storage/preservation facilities, inconsistency and poor price, inadequate credit facilities and poor transportation facilities ranking 1^st, 2^nd and 3^rd respectively.as major constraints to maize marketing in the study area. In conclusion, the marketing efficiency was found to be very efficient and favourable since the marketing cost had been covered by the net income It is recommended that Maize marketers should be enlightened and assisted on how to have good preservation and storage facilities as well as access to formal credit from bank and other financial institutions in other to expand their businesses.